Welcome to video production 2.0.

Many individuals who wish to join the ranks of the video and movie industry elite are typically faced with a trifling decision of relocating to Hollywood, and from there hoping luck and skill will help them rise through the ranks. This traditional method of joining a lucrative industry has been widely accepted for decades. Yet, this method makes it difficult, if not impossible, for the low budget director or producer to develop a high quality film. The aspiring producer or director have more options then this traditional method though.

While Hollywood’s elite still hold a firm grasp on closed sets and contracts, this does not limit the abilities of low-budget productions. Many recent professional grade video cameras have become openly available to the public consumer; many of these cameras are capable of filming high quality video. These cameras accompanied by advancements, and price reductions in video editing software have aided low budget productions in giving the multi-million dollar productions a run for their money.

As a director or producer, production budget is not the only issue that needs to be addressed while making a film. Even with creative direction, and advanced skills in editing and other ventures of the production, producing a feature as a single individual is not only stressful, but also time consuming. Finding a creative staff and actors can be almost as important as the creativity or budget of a production itself. This is where Hollywood features have held their sway for years, until now.

With the advancement of the internet and its social networking capabilities, finding a full team to collaborate on countless aspects of a production has become a reality for even the lowest budget productions. Whether it’s finding an actor, or finding a group of individuals to take and turn your idea into a reality, finding the right people for your production has become an open opportunity. Outside collaboration efforts are not only good for those producing, but also for those looking for new types of projects to become a part of.

With many aspects of video productions becoming available to the public, and especially the capabilities of outside collaboration, creative individuals are no longer looking to Hollywood first to find success. This revolution of the film industry is not only putting productions in the hands of the creative and able, but is breaking the hold Hollywood has maintained over the industry for so long.

For further reading check out the ebook Hollywood is Doomed – The Rise of Collaborative Creation Teams

370 days ago I wrote 9 Online Video Predictions for 2009 on my personal blog, but this year I felt this was a more appropriate place to unleash the list of online video predictions for 2010.

Based on my analysis all 9 predictions are quite accurate, especially my Hulu one, so I’m feeling confident about some more good calls this time around as well.

1. Advertisers ramp up their spending in the online video space thanks to an influx of quality content that’s “advertiser safe”, and access to deeper analytics which marketers have longed craved for. TubeMogul and VisibleMeasures will continue to do very well in the analytics game.

2. Collaboration services like Market7 get more valuable and useful to traditional video studios with scattered employees and contractors geographically, and really benefit individuals who connect with others to form global production teams through platforms like our partner Spidvid provides.

3. Broadband TV will further grow as more people connect their computers to their TV. Things could really explode if Apple does in fact offer a $30/month subscription for unlimited premium content via iTunes. I still don’t see an explosion for broadband TV until at least 50% of all manufactured TV’s have direct Internet connections, which should be by 2015.

4. Video creators will start learning about how to integrate products into their videos to generate commission revenues, but the big breakout for interactive video e-commerce won’t truly happen until 2011 as the ecosystem further builds itself out. Overlay.tv is heading in the right direction in this regard.

5. Live video really takes off as platforms like Ustream.tv and Justin.tv get attention from the likes of Ashton Kutcher who do cool new live interactive shows that rival and even exceed TV show’s quality and popularity.

6. Live mobile broadcasting from the average person will take off as apps from Qik and their competitors are now getting approved for the iPhone apps store. It’s nice to see this space get more legit as gaining access to these services no longer require sketchy hacks and jail breaks.

7. At least one of the major online video platforms will bounce out of the market, and at least one will have to change directions like how Joost went from video sharing to more of a white label strategy. Heck maybe Joost will be the company that shuts its doors.

8. Online video creators, actors, directors, and producers start getting movie deals with budgets in the tens of millions.

9. Like it or not pre-roll ads are here to stay as the top online video format for at least the next few years. What we normally see now are TV commercials that are directly transfered online, but I think we will start to see new creatives done such as interactive pre-roll ads which engage viewers right in the video player rather than redirect them to product or promo pages.

10. Small business really jump on board with online video advertising, and look to companies like TurnHere and PopTent to help them with their production efforts.

Can you add #11? In your opinion what is ahead for online video in 2010?

I’m an advocate of Web shows because they offer benefits and other good stuff that TV shows can’t.

While I do have many favorite TV shows that include Entourage, The Apprentice, Dragon’s Den, Family Guy, The Simpsons, and a few others, I’m getting more and more into Web shows because:

- There is no FCC online so the videos and shows while are moderated by viewing communities, the content can be so much more obscene, hardcore, and extreme versus what cable networks can feature.

- Web show episodes tend to be short, and are usually in the 3-10 minute range. By using less filler within the content it allows viewers to not have to invest as much of their valuable time as they would to watch a show like Lost. On a Sunday afternoon I can watch an entire Web show season or multiple season series which is nice.

- A TV show can be sometimes hard to track down if you don’t watch an episode either live, or catch it via time shifting if you have digital cable. A Web show episode is always up ready to be watched, and usually available on multiple video sharing sites.

- Most episodes online can be downloaded for later to watch offline or on portable devices like the iPod. If you want to download a TV show it can be hard to find on a pirated P2P network, and you risk contracting computer viruses that can wipe you out for days.

- If you have a PVR you can rewind TV shows in case you missed something, but otherwise the average cable viewer can’t do the same. With Web shows you can rewind them, fast forward them, pause them, and in some cases even select your favorite clips and share them with others, and even embed them into your own site.

- The TV experience has long been called a lean back approach where you sit back and only consume what you’re watching. The online experience is a lean forward approach where you can engage with your content by commenting and rating, and even add annotations on top of the video player for others to see what you think of the content.

- The video production team and actors can usually be contacted and interacted with directly online, and while some TV stars can be as well through social media sites like Twitter, it’s unlikely you will hear back from them unless you really catch their attention and motivate them to connect with you.

- We trade watching numerous 30 second commercials for the privilege of watching TV shows.  The average show has 22 minutes of content, and 8 minutes of ads, which means that 27% of the time we are watching ads not our show. While some Web shows have an initial 7, 15, or 30 second pre-roll, and an occasional mid-roll ad,  the majority of the time we get to see the show we signed up for straight through. Overlay ads show up in the lower portion of online video players at times, but those can be easily closed by hitting the ‘x’ button on the ad directly. It’s safe to say the content/ad viewing experience is much better online.

- If your remote control breaks down, or you run out of batteries for it, you are stuck changing channels on your cable box or VCR depending on your home entertainment setup. I can’t remember the last time my mouse let me down.

- If you want to watch HD on your TV then you need to buy a HD box that also costs extra each month on your bill. If you have a HD computer screen then you are free to view the ever increasing amount of HD video content online.

I know I’m leaving important differences off this list, so if you have more to add then place a comment below or send me a tweet.