370 days ago I wrote 9 Online Video Predictions for 2009 on my personal blog, but this year I felt this was a more appropriate place to unleash the list of online video predictions for 2010.

Based on my analysis all 9 predictions are quite accurate, especially my Hulu one, so I’m feeling confident about some more good calls this time around as well.

1. Advertisers ramp up their spending in the online video space thanks to an influx of quality content that’s “advertiser safe”, and access to deeper analytics which marketers have longed craved for. TubeMogul and VisibleMeasures will continue to do very well in the analytics game.

2. Collaboration services like Market7 get more valuable and useful to traditional video studios with scattered employees and contractors geographically, and really benefit individuals who connect with others to form global production teams through platforms like our partner Spidvid provides.

3. Broadband TV will further grow as more people connect their computers to their TV. Things could really explode if Apple does in fact offer a $30/month subscription for unlimited premium content via iTunes. I still don’t see an explosion for broadband TV until at least 50% of all manufactured TV’s have direct Internet connections, which should be by 2015.

4. Video creators will start learning about how to integrate products into their videos to generate commission revenues, but the big breakout for interactive video e-commerce won’t truly happen until 2011 as the ecosystem further builds itself out. Overlay.tv is heading in the right direction in this regard.

5. Live video really takes off as platforms like Ustream.tv and Justin.tv get attention from the likes of Ashton Kutcher who do cool new live interactive shows that rival and even exceed TV show’s quality and popularity.

6. Live mobile broadcasting from the average person will take off as apps from Qik and their competitors are now getting approved for the iPhone apps store. It’s nice to see this space get more legit as gaining access to these services no longer require sketchy hacks and jail breaks.

7. At least one of the major online video platforms will bounce out of the market, and at least one will have to change directions like how Joost went from video sharing to more of a white label strategy. Heck maybe Joost will be the company that shuts its doors.

8. Online video creators, actors, directors, and producers start getting movie deals with budgets in the tens of millions.

9. Like it or not pre-roll ads are here to stay as the top online video format for at least the next few years. What we normally see now are TV commercials that are directly transfered online, but I think we will start to see new creatives done such as interactive pre-roll ads which engage viewers right in the video player rather than redirect them to product or promo pages.

10. Small business really jump on board with online video advertising, and look to companies like TurnHere and PopTent to help them with their production efforts.

Can you add #11? In your opinion what is ahead for online video in 2010?

I’m an advocate of Web shows because they offer benefits and other good stuff that TV shows can’t.

While I do have many favorite TV shows that include Entourage, The Apprentice, Dragon’s Den, Family Guy, The Simpsons, and a few others, I’m getting more and more into Web shows because:

- There is no FCC online so the videos and shows while are moderated by viewing communities, the content can be so much more obscene, hardcore, and extreme versus what cable networks can feature.

- Web show episodes tend to be short, and are usually in the 3-10 minute range. By using less filler within the content it allows viewers to not have to invest as much of their valuable time as they would to watch a show like Lost. On a Sunday afternoon I can watch an entire Web show season or multiple season series which is nice.

- A TV show can be sometimes hard to track down if you don’t watch an episode either live, or catch it via time shifting if you have digital cable. A Web show episode is always up ready to be watched, and usually available on multiple video sharing sites.

- Most episodes online can be downloaded for later to watch offline or on portable devices like the iPod. If you want to download a TV show it can be hard to find on a pirated P2P network, and you risk contracting computer viruses that can wipe you out for days.

- If you have a PVR you can rewind TV shows in case you missed something, but otherwise the average cable viewer can’t do the same. With Web shows you can rewind them, fast forward them, pause them, and in some cases even select your favorite clips and share them with others, and even embed them into your own site.

- The TV experience has long been called a lean back approach where you sit back and only consume what you’re watching. The online experience is a lean forward approach where you can engage with your content by commenting and rating, and even add annotations on top of the video player for others to see what you think of the content.

- The video production team and actors can usually be contacted and interacted with directly online, and while some TV stars can be as well through social media sites like Twitter, it’s unlikely you will hear back from them unless you really catch their attention and motivate them to connect with you.

- We trade watching numerous 30 second commercials for the privilege of watching TV shows.  The average show has 22 minutes of content, and 8 minutes of ads, which means that 27% of the time we are watching ads not our show. While some Web shows have an initial 7, 15, or 30 second pre-roll, and an occasional mid-roll ad,  the majority of the time we get to see the show we signed up for straight through. Overlay ads show up in the lower portion of online video players at times, but those can be easily closed by hitting the ‘x’ button on the ad directly. It’s safe to say the content/ad viewing experience is much better online.

- If your remote control breaks down, or you run out of batteries for it, you are stuck changing channels on your cable box or VCR depending on your home entertainment setup. I can’t remember the last time my mouse let me down.

- If you want to watch HD on your TV then you need to buy a HD box that also costs extra each month on your bill. If you have a HD computer screen then you are free to view the ever increasing amount of HD video content online.

I know I’m leaving important differences off this list, so if you have more to add then place a comment below or send me a tweet.

When UnleashVideo was launched last summer (of 2008) the idea was to provide a quality only video sharing network which would compete with the likes of YouTube, Metacafe, Revver, and others. With the video sharing space so competitive now in the form of thousands of sites there is no reason to compete directly against these players anymore.

Our strategy has shifted from allowing only pre-approved creators to upload video content, to only accepting uploads from collaborative production teams on Spidvid. So if you want to unleash videos on our site visit Spidvid and join their video production community.

Future video pages will feature content from Spidvid, have Facebook connect integration for comments, increased social features, and have Google Maps showing where each of the team members is based out of. These maps will show the global structure of the collaborative production teams, and outline that videos really can be created with members located all over the world.

The whole site is having a makeover to make each page more simple to navigate and use, and with less unnecessary features and images to display it will allow pages to load quicker, and videos to play faster which has been a past concern among viewers.

We expect this roll out to happen later next month just in time for Christmas. Thanks to everyone who has supported UnleashVideo 1.0 over the last year and a half, and we look forward to your engagement on our new and improved UnleashVideo 2.0 very soon.

If you’ve been following our Twitter account over the last few weeks, you know that we’ve had issues with our unleashing functionality.

We are happy to announce that we have fully restored all functionality, so all systems are a go again.

We have also taken additional precautions to ensure that our servers are more protected from unwanted future attacks.

So if you have some great quality entertaining videos, we would love to review them and feature them on our site.

Hello, my name is Jeremy Campbell, founder of UnleashVideo.com. I will be the primary writer here on this blog, so whenever there is a reference to “I” that more than likely means me. But for the most part I will be using the term “we” since the site is a collaborative effort. 

I have been blogging the happenings of UnleashVideo.com over at UnleashCool.com, but going forward this is our new official blog location. I will continue to use UnleashCool.com as my personal blog where I will discuss web video, social media, and Web 2.0. 

It’s great to finally be using the blogging software WordPress to power our blog. I have done lots of research and realized that WordPress is the way to go for a dynamic internal solution. 

Subscribe to our RSS feed to stay updated, as we have a lot going on at UnleashVideo.com over the coming months. 

Cheers to new blog beginnings!